Course curriculum

  • 1

    Fundamentals

    • Google Ads Fundamentals

    • Types Of Ads

  • 2

    Technicals

    • CPC, Impressions, CTR & other Terminology

    • Conversion Tracking

    • Remarketing Lists

  • 3

    Search Ads Setup

    • Campaigns

    • Ad Groups & Ads

    • Keyword Types

    • Ad Scheduling

    • Ad Rotation

    • Device Targeting

    • Location Targeting

    • Takeaways

  • 4

    Ads

    • SKAG

    • Ads Copy

    • Quality Score

    • UTM Tags

    • Structuring

    • Negative Keywords

  • 5

    Bidding Strategies

    • Manual CPC bidding

    • Target ROAS

    • Target CPA

    • Target - Impression Share

  • 6

    Extensions

    • Sitelink Extensions

    • Structured Snippets

    • Callout Extensions

    • Call Extensions

    • Location Extensions

    • Price Extensions

    • App Extensions

    • Promotion Extensions

  • 7

    Takeaway

    • What To Optimise?

    • Final Takeaways

    • Feedback