Course curriculum

  • 1

    Introduction

    • Foundation

    • Terminology & Interface

    • Tracking Plan

  • 2

    Google Tag Manager Setup

    • Tag Manager Setup

    • Tags

    • Triggers

    • Tags With Triggers

    • Preview & Debugging

  • 3

    Data Layer

    • Enhanced Ecommerce

    • Introduction to data layer

    • Events

  • 4

    Debug & Takeaways

    • Sequencing

    • Feedback